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Warrants

Optimized for enterprise
Performance-aligned costs
Revenue-driven growth
Cheaper customer acquisition
Higher feature utilization
Stronger user retention
Achieveble 10-100x ROI
With our product vision and execution expertise paired with your market leadership and distribution power, we share risk to achieve greater upside, anchored to ambitious yet attainable performance milestones.
In this example, $800K at a 2x multiple = $1.6M in warrants
Phase 1

Brand Development

We will develop a comprehensive brand system to scale your business

Identity

You will get a category-leading symbol or wordmark you can trademark

Animation

You will get an animated logo for web, ad, and product use

Ad Creative

You will get a branded ad campaign for digital marketing

Waitlist

You will get a one page website for early adapters to sign up
Warrants
Included

50% cash financing: $800K

Formula:
50% Cash Financed ($800K)
× Multiple (2-10x)
÷ Stock price (at FMV)
= # Warrants for # Shares
Baseline Multiple
Financed

2x

$1.6M in total warrants vest monthly, as we complete the deliverables below:
Timeline: 39 Weeks (9 months)
Team: PM, TPM, Designers, Engineers
Documentation: PRD, Roadmap, Architecture, Data Model 
Design: Screens, Flows, Interactions, Components, Variants, Tokens 
Engineering: Extra-high-lift (9), High-lift (39), Medium-lift (156) Issues
Releases: Monthly (9), Weekly (39), Daily (156)
Ship: V1 (0.1 — 0.9) or V-Next (1.1 — 1.9), etc.
Security: Industry Standards (2FA, SOC 2, GDPR)
Support: Low-lift Issues (+/-156)
Meetings: Scheduled Calls (1/week)
In the following examples, milestones unlock higher multiples
Performance-based Multiple
Unlocks

3x

$2.4M in total warrants vest if we hit any 2 of 4 milestones below:
Reach $30M in New Revenue (at 10% conversion, $150/year ARPC)
Retain 2M Monthly Active Users, 400K Daily Active Users (at 20%)
Achieve X% Feature Utilization on day 1, 7, 30, annually
Maintain Y% Retention Rate on day 1, 7, 30, annually

4x

$3.2M in total warrants vest if we hit any 2 of 4 milestones below:
Reach $40M in New Revenue (at 10% conversion, $150/year ARPC)
Retain 2.6M MAU, 533K DAU (at 20%)
Achieve X% Feature Utilization on day 1, 7, 30, annually
Maintain Y% Retention Rate on day 1, 7, 30, annually

5x

$4M in total warrants vest if we hit any 2 of 4 milestones below:
Reach $50M in New Revenue (at 10% conversion, $150/year ARPC)
Retain 3.3M MAU, 667K DAU (at 20%)
Achieve X% Feature Utilization on day 1, 7, 30, annually
Maintain Y% Retention Rate on day 1, 7, 30, annually

10x

$8M in total warrants vest if we hit any 2 of 4 milestones below:
Reach $100M in New Revenue (at 10% conversion, $150/year ARPC)
Retain 6.6M MAU, 1.3M DAU (at 20%)
Achieve X% Feature Utilization on day 1, 7, 30, annually
Maintain Y% Retention Rate on day 1, 7, 30, annually
In this $800K example, $1.6M grows to $8M when new revenue = $100M
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