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Warrants

Optimized for enterprise
Performance-aligned costs
Product-led growth
Cheaper customer acquisition
Higher feature utilization
Stronger user retention
Achieveble 10-100x ROI
equity exchange for PUBLIC COMPANIES
Pay 50% less for your Statment of Work (SoW) in exchange for 2x equity in warrants (which increases only if the app reaches 2 of 4 agreed-upon performance milestones).
In this exchange, $800K for 2x warrants = $1.6M total
Phase 1

Brand Development

We will develop a comprehensive brand system to scale your business

Identity

You will get a category-leading symbol or wordmark you can trademark

Animation

You will get an animated logo for web, ad, and product use

Ad Creative

You will get a branded ad campaign for digital marketing

Waitlist

You will get a one page website for early adapters to sign up
Offer: Operational Investment
SoW Savings

50% Less

Formula:
× Multiple (2-10x)
÷ Stock price (at FMV)
= # Warrants for # Shares
Baseline Multiple
Equity Exchange

2x Warrants

Monthly vesting, as we complete these deliverables:
Timeline: 52 Weeks (12 months)
Team: PM, TPM, Designers, Engineers
Documentation: PRD, Roadmap, Architecture, Data Model 
Design: Screens, Flows, Interactions, Components, Variants, Tokens 
Engineering: High-lift (12), Medium-lift (52), Low-lift (260) Issues
Releases: Monthly (12), Weekly (52), Daily (220)
Ship: V1 (0.1 — 1.0) or V-Next (1.1 — 2.0), etc.
Security: Industry Standards (2FA, SOC 2, GDPR)
Meetings: Scheduled Calls (1/week)
Collaboration: Unscheduled Calls (Ad-hoc)
Reaching 2 of 4 milestones unlocks higher multiples
Performance Multiples
Equity Unlocks

3x Warrants

Only if your app hits any 2 of 4 milestones below:
Reach $30M in New Revenue (at 10% conversion, $150/year ARPC)
Retain 2M Monthly Active Users, 400K Daily Active Users (at 20%)
Achieve X% Feature Utilization on day 1, 7, 30, annually
Maintain Y% Retention Rate on day 1, 7, 30, annually

4x Warrants

Only if your app hits any 2 of 4 milestones below:
Reach $40M in New Revenue (at 10% conversion, $150/year ARPC)
Retain 2.6M MAU, 533K DAU (at 20%)
Achieve X% Feature Utilization on day 1, 7, 30, annually
Maintain Y% Retention Rate on day 1, 7, 30, annually

5x Warrants

Only if your app hits any 2 of 4 milestones below:
Reach $50M in New Revenue (at 10% conversion, $150/year ARPC)
Retain 3.3M MAU, 667K DAU (at 20%)
Achieve X% Feature Utilization on day 1, 7, 30, annually
Maintain Y% Retention Rate on day 1, 7, 30, annually

10x Warrants

Only if your app hits any 2 of 4 milestones below:
Reach $100M in New Revenue (at 10% conversion, $150/year ARPC)
Retain 6.6M MAU, 1.3M DAU (at 20%)
Achieve X% Feature Utilization on day 1, 7, 30, annually
Maintain Y% Retention Rate on day 1, 7, 30, annually
In this $800K example, $1.6M increases to $8M when revenue reaches $100M
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