founders & Executives

$

100 M is waiting

for you to solve

a big problem.

Tell us what's missing in your world and we'll build you a solution¹ that can scale into a sustainable $100M+ business, making you $3 in revenue for every $1 you spend to acquire customers.

¹ Pay 50% less now if you'd rather exchange it for twice the difference in Warrants or a SAFE.

Founders

Executives

Beginners

Logic

LTV

We design user-interfaces to be so useful that the app's user retention (MAU) measurably increases and customer lifetime value (LTV1) climbs to 3x CAC2 or more (spend $1, make $3)

¹LTV = (Average Revenue Per Customer per Time Period) × (Gross Margin %) × (Time Retained)

We engineer distribution by creating features with network effects built in, so the app's viral coefficient (k) measurably increases and customer acquisition costs (CAC2) drop to at least 1/3 LTV1 (in many cases, $0).

²CAC = Total Customer Acquisition Costs ÷ Total Number of New Customers Acquired

CAC

1. Your Vision

You have a strong intuition for your company’s next move, but internal teams are at capacity. You need a focused, efficient way to build something that can deliver immediate value to customers and can scale into significant revenue for your business. You need a proven team of beginners who will work like founders to build your vision.

2. Product Requirements

We plan how the best ideas map to an optimal sequence of first features, so when your product is released, you’ll be able to measure how well each feature performs on its own, and how well they work together. The outcome? You'll know which features increase LTV and which ones lower CAC. Any that don't, get cut.

3. User Interface

You know a good interface when you see it; you know a great one when you feel it. And we believe what's good for the user is good for the business. So we make both a priority. We make sure your product experience is desirable (raising LTV) at the same time as making development more efficient (lowering fully-loaded CAC) by creating consistent and reusable design patterns.

4. User Experience

We craft intuitive experiences that appeal to user-motivations, create user-path optionality, and guide users forward with every successful step. Once your app is live, we clear unanticipated obstacles to further lower CAC and create moments of delight that lift LTV higher.

5. App Accessibility

You know something is well-designed if it’s obvious how to use it, and it just works. We make every touchpoint easy to interact with to prevent user errors (lowering CAC) and to increase conversions (raising LTV).

6. Interaction Design

We design interactions between the user and the interface to increase engagement, which raises LTV. Ignoring interaction design will increase churn and limit your LTV potential.

7. Network Effects

We architect features to first have personal value and then have social value so the product becomes more valuable as the number of people using it increases. The more your viral co-efficient goes up, the more your CAC goes down.

8. Pragmatic Engineering

We organize and label work for the engineering based on prioritization of the expected value to users and the business model impact. This way we are working from a hypothesis of how feature utilization maps to LTV/CAC imapct before a line of code is written.

9. Release Velicity

Since we build software based on the written spec, the release velocity is predictable: low-lift effort tasks are released daily, medium-lift, weekly; high-lift, monthly. With this structure, you can know if the level of effort for the desired LTV/CAC impact is worth the value change.

10. Support & Scaling

Now that your V1 has shipped, feedback is pouring in from every direction. Users, customers, and internal stakeholders are all chiming in, as they should. It's important that you iterate based on feedback at the same time as you work toward things on the roadmap that will help you hit your revenue goals. If you'd like, we can do both: supporting your V1, while building your V-Next.

Process

LEARN MORE

Outcome

V1.0

Under NDA

If we succeed in helping a publicly-traded eCommerce company level up a multi-million dollar app into one people can’t imagine living without, it will generate hundreds of millions in new revenue.

In-Progress Q3, 2024 - Q1, 2025

Dior

Euronext:CDI.PA

To improve conversion for Dior, we analyzed the UI+UX of the buying experience on Dior.com, delivered a strategic A/B testing roadmap, and redesigned the Dior checkout experience for desktop and mobile. Our work is being incorporated into a site-wide redesign, led by Dior HQ in Paris with support from AKQA.

Delivered Q1/2024

Dior.com

CFX

Series A

To help CFX demonstrate the speed and efficiency of its novel stablecoin protocol to investors and partners, we designed a mobile wallet that transforms U.S. dollar deposits into stablecoins pegged to select fiat currencies, enabling instant on-ramps and off-ramps across multiple country corridors.

Delivered Q4/2023

Cfxlabs.com

Hagerty

NYSE:HGTY

To help Hagerty keep collectible vehicle insurance policies in force when vehicles are sold, we designed a multi-sided online auction marketplace. Now, potential buyers can bid on classic automobiles, owners and dealers can sell at market prices, and Hagerty reduces policy churn by brokering deals.

Delivered 2023

Hagerty.com

Highnote

Series Seed

We built the Highnote mobile app to give medical professionals at every level an easy way to help each other on the go. With Highnote, hospital administrators can facilitate real-time problem solving and reduce persistent staff turnover.

Launched 5/2022

Case Study

Tomorrow

Ethos

Series A

To help people prepare for risk in minutes, we built the Tomorrow app so families could make future decisions together and instantly create ready-to-sign legal docs in all 50 states.

Acquired 1/2022